Initiatives Taken By Circut City
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by: ishop
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Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. Circut City stores are considered second largest store chain after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. The total stores in Canada are about 765.
The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. One major achievement of the company is the development and launch of DIVX in 1997 as a competitor to DVD. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. Therefore, Circut City has built a good reputation in the world market.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. Circut City has always participated actively in the community programs. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.
Therefore, company has always shown corporate social responsibility.
Circut City has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. These improvements helped the company to react to consumer demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies. Related Articles Circut city coupons -
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