Make SEO Work For You: Basic SEO Keyword Strategies
View PDF | Print View
by: Joe.Maelstrom
Total views: 228
Word Count: 459
I have been in the SEO business for over five years and that is a long time in cyber space. Over the years I have learned many a tricks some learned some self taught, all of which I plan to share with you on this blog. It is important to understand that an average net user likes to keep it simple and that his search for information is usually hinged on generic terms.Whom to target as an audience should be clear to you as an SEO expert. For general audience just a generic keyword would do but for a more specific audience the generic keyword must become a keyword phrase for it to register in the ranking list for that type of audience. For example, if you type Java, it will give out a search result for coffee, programming language et al. Java when targeting programmers would yield better, more focused results if a keyword phrase Java programming was put in. The language of the reader is an important input for example for the English speaking world reading from top left hand corner comes naturally but for an Arabic reader it is from right to left.
Usually, an average reader loses interest after about 250 words. So a good keyword strategy would be to put in the keywords starting from top left hand corner and in the first 250 words. These are basic parameters built into most Search engine logics. Search engines are also partial to Title heading, Paragraph headings and Sub Headings. Search engines also have a preference for bold and italics compared to normally typed words. Your SEO keyword strategy must take this into account. Remember, some keywords are very popular but they are also vying for competition on a search ranking list. A good keyword strategic approach would be to use the other alternative keywords, not so popular but giving an assured web page ranking. There is a very close similarity between keywords and movie stars. Both have finite longevity in public memory. So what was a buzzword yesterday may be out of fashion today and thus may not figure in the ranking list of search engines. Search volume logic is used by some Search Engines. Search volume numbers help in determining the number of hits that a particular word generates which can be a useful tool for analysis. Software such as Word Tracker, though a bit dated can still be used to find the popular net words. These are some of the tips for a good start in the SEO business. More articles Internet marketing strategy
About the Author
More coverage of seo, read HubShout.com.
Rating: Not yet rated